News release
Tenuta Casati unveils its new fragrance collection at Esxence 2025: perfume extracts crafted in seven unisex formulations with sophisticated sillage, expressed through imagery and sensory metaphors.
Moving beyond the narrative tied to the personality of a single creator, Casati embraces a “ribbon of dreams” that weaves through nature and art in search of “cultivated” essences, drawing inspiration from the elevated spirit of collective consciousness. Like a Renaissance patron, each creation celebrates the spirit of Italian craftsmanship, seeking stories of authenticity.
The Maison, already known for its iconic olive oil wax cameos to be melted into fine Italian-made majolica, stands among centuries-old olive trees in former Venetian Italy.
Made in Italy for life style, Casati stands out for its visionary approach in which, craftsmanship blends with contemporary art.
The Maison’s symbol is the lion, emblem of the Tenuta and a tribute to the feline of Palazzo Venier, home of the bold Marchesa Casati, who famously referred to herself as a “living work of art.” This poetic spirit of “cultivating art” is reflected in the brand’s identity and in the stylistic profile of a Maison championing a new green Renaissance.
Crowning this vision, the Casati Prize annually honors emerging artistic talents, bringing to life unique works—precious limited-edition bottles that encapsulate the soul of the essences, where tradition, innovation, and Italian artistry converge in a celebration of timeless beauty.
Maison Casati, in collaboration with GDA - Associazione Italiana per l'Arte, renews its patronage vocation, elevating contemporary Italian art by supporting talents that shape matter and give life to form. This commitment has its roots in the tradition of Renaissance collecting, when the great noble families made art a banner of identity, a celebration of beauty and human ingenuity.
The beating heart of this initiative is located on the Casati Estate, a locus amoenus nestled among centuries-old olive trees, suspended between the land and the sea, where light refracts off the silvery foliage and time seems to stand still. Here, in a context full of suggestion and memory, each year the competition - the result of the synergy between the Association, Maison Casati and selected partners - unveils a new Ampolla d'Artista, a symbol of creativity and innovation that complements the Tenuta's EVO oil, enhancing its excellence.
For the fourth edition of the Casati Prize, Tamara Repetto (Genoa, 1973), an artist with a refined sensibility and a multifaceted path, has been chosen. She ranges between olfactory installations, sculpture and design, investigating the relationship between matter, the senses and the relationship between man and nature. Her work, ‘Undici’, feeds on this interaction, drawing inspiration from the ancient pomander, a secret treasure chest of fragrances, guarded over the centuries by courts and aristocracies to protect the body and spirit with precious essences such as ambergris and musk.
The cap of the ampoule, the true aesthetic and conceptual fulcrum of the work, recalls the delicate structure of the morille, an evocative French term for morel, a fruit of the earth with a sinuous and archaic shape, a symbol of rebirth and transformation. This morphology, reproduced in shiny yellow bronze, recalls the golden hues of ripe olives, while its perforated surface reveals the essence it contains, in a sensory game that stimulates sight, touch and smell.
Oil, a primordial and sacred element, dialogues with the perfumed cap, creating a synaesthetic experience in which art, nature and fragrance intertwine in a refined and visionary unicum.
Further embellishing this creation is the fragrance No. 11 Casati perceptible inside the cap with a sweet, woody accord, an intoxicating combination celebrating the sacred nectar. This fragrance is evocative of the number 11, an esoteric symbol linked to creative energy, intuition, sensitivity, a portal for the fulfilment of desires, as well as the artist's date of birth.
Thanks to the poetics of Tamara Repetto, this new Casati Artist's Ampoule becomes not only the custodian of sensory excellence, but a work that embodies the very concept of sensory alchemy, where aesthetics, matter and symbolism come together in a creation destined to leave a mark on the memory and imagination.
